#MotivationMonday: The Longevity Revolution – Seniors Inclusion!
Last week, more precisely on Thursday (May 11th.), I had the chance to take part in an amazing new project launch named “B60+ Challenge” (Desafio B60+) led by Equipe LAB60+ at Unibes Cultural.
I was happy to be invited to such important and most needed #CallToAction, considering that I am presently not only on the brink of the target age within the next 1,5 years but, most importantly, just because this has been a dear cause to me for many years already, and, for this reason, I have been looking for in-synch thinkers and action partners to team up with.
Not long ago (Sep 2016), I had published my “Digi-Uncle” (“TiozãoDigital“) digital awareness video on YouTube aiming at facilitating the digital inclusion and offering mentorship to the 50/60+ seniors I know… whose best way to connect and communicate with their offspring (as of yet and in the years to come) shall be most increasingly online, considering the “no-going-back” mobility and virtuality of the present and future worlds, which must gradually include their family, friends, purchasing and social connections:
Even though we met with Equipe Lab60+ for only as much as two hours that day, I can say it has been one of the most profitable and reassuring conversations in regards to all things and practices related to seniors´inclusion in today´s Brazilian “tropical” world: we could not only discuss several initiatives undergoing experimentation and obtaining financial support, but also instill a few concepts that are key for the public in general to understand the real meaning of the challenge.
We have learned that the “Longevity Revolution” has been carried out for some time already via Sistema B and Lab60+ and that the awareness process is needed not only at the personal and community levels, but also at the corporate level, helping companies to re-signify what success means to them – while embarking on a gradual transition from a traditional business model, based solely on financial success, to a holistic one, committed to environmental and social responsibility. There is even an awareness evaluation process that enables companies to qualify themselves in order to become BCorps.
We did enjoy a bountiful flavor of “national pride” and lots of positive vibration once we learned that Natura had become the first Brazilian company to qualify as a BCorp, after complying with a certification process that is both very demanding and rigorous.
As the LAB60+ sponsors and hosts of our meeting at Unibes said: “it is an ongoing project and much has yet to be done, not only conceptually to converge minds and hearts to the cause, but also practically, to ensure that the certification process is clearly explained and the assessment processes are well administered and communicated.”
With exciting times and expectations ahead, I reinforced my commitment to the theme and my willingness to join forces with so many teams and organizations involved with this challenge and waive to the seniors I know with a whole bunch of opportunities and activities that might spring up in the near future and rapidly become normal, ranging from mentoring to actual employment (meaning: a comfortable and useful, self-fulfilling and friendly platform to put their senior expertise into practice while providing assistance to youngsters, in particular – and corporations or society, in general).
Last, but not least, I would cite the ILC (International Longevity Center) as a main reference to the longevity-inclusive efforts, practices and actions to be partaken in Brazil while mirroring the Global ILC Alliance.
Inaugurated in Rio de Janeiro in March 2012, the International Longevity Centre (ILC-Brazil) is a think tank that addresses a full range of strategic issues arising out of population ageing and the revolution in longevity. Its expertise is both international and national and it disseminates policy recommendations with a strong focus on citizenship in a wide variety of settings.
I will keep you posted on the “Longevity Revolution” from now on, especially where and when it might draft me up for collaboration and synchronized initiatives and projects.
Looking forward to welcoming Brazil to a new age of sages and all kinds of experts whose knowledge is based on experience and whose wisdom is nurtured by their patience and resilience.
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On a final note:
“To say older workers lack energy is ageist and wrong.”
by Lucy Kellaway, via Financial Times.